The Ultimate Mini Guide To Pinterest SEO

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Today we are happy to have our guest blogger Claire from StartACraftBlog.  Pinterest is the hot topic on blog currently and she is to help us understand the importance of SEO specifically when it comes to Pinterest. She will be sharing her top Pinterest secret – The Ultimate mini guide to Pinterest SEO!Stick around…

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The Ultimate Mini Guide To Pinterest SEO

The Ultimate Mini Guide to Pinterest SEO and Pinterest keywords strategy

I’ve always been a very visual person and for as long as I can remember (I’m talking AOL days here) and I have rarely used a search engine as a normal person would. I would always search for something and click on the ‘images’ tab to find what I want and judge the content. That’s exactly how you should be treating Pinterest. It is and always has been a visual search engine. I’ve never considered it an actual social network, and I’m still not convinced by the comments aspect, but that’s another story, I’m here to talk about getting visible on Pinterest by using keywords. This mini guide to Pinterest SEO should help you get started.

Who am I to tell you about Pinterest Keywords?

Hi! My name is Claire; I run StartACraftBlog and a craft blog that has over 1 million followers and gets 7.9 million monthly views on my Pinterest profile. Within two months I’ve had over 635.3k views on my StartACraftBlog Pinterest Profile, and it’s all down to how I use keywords.

Heart Handmade UK- Art Journaling, Home decor, DIY, crafts tutorials and how to

In a former life (a decade ago), I worked as an image researcher for a stock photography company; that meant that a business or advertising agency would provide a brief to their account manager within the business that I worked for, who would pass that on to me and I would find appropriate images.

Visual Marketing from Tailwind

I must make it clear that these briefs were not detailed, they provided random words and feelings that they wanted Joe public (people like you and me) to feel when they saw the ad or campaign.

Sometimes I would get “need a woman, white background, on a laptop to make people purchase ‘X, Y, Z’”. Several months on, I then received an unofficial promotion where I spent my entire day adding keywords to metadata in the stock photo library. Sounds exciting and fun right?!

Back to being an image researcher.

Sometimes the searches would be easy, but that was maybe 1 out of 10 searches. On a daily basis, I was doing my keyword exercise at least ten times a day, and I promise that the more you practice, the easier it is and the quicker you can do it.

Here is one weeks stats from Pinterest:

Increase your blog traffic with Pinterest. Grow your blog, get more blog traffic with Pinterest. Use Pinterest SEO to get your blog seen.

What is an Alt Tag?

An important note about alt tags: they’re not JUST a Pinterest description. Alt tags are for those with sight impairments and are read aloud, so people know what image is placed there. I feel sorry for anyone trying to read my alt tags aloud because I do use them with Pinterest descriptions and SEO in mind.

Google Use Alt Tags

Alt tags are also used by Google to identify what your image is. It’s a good idea to include your blog SEO keywords that you chose using the Adwords Planner for your post. If you don’t know how to do that, it’s not as scary as you think. I share how to do it including screen shots in this post: 6 steps to super 6 steps to super shareable blog posts.  

There are times I’ve seen people (including myself) accidentally just add the title to the alt tags, which is pointless if you have rich pins enabled. It’s highly recommended that you have rich pins enabled because that means, even more, keyword juice. You have the title, and then an extra 500 characters to add a keyword filled description.

You might also like: How one blog went from zero to 200K Page views Per Month! 

Why is it important to add a description with keywords?

I put this to you; if someone typed the words ‘make money online’ into a search engine, and it just so happened that Marie had the perfect post about Making Money blogging , what if Marie had no keywords attached? You would never find it. If you had the appropriate keywords that people were looking for (and a kick ass image) the search engine would find you, it would find your Pinterest pin, your blog and BAM – there is a potential customer or blog reader.

Pinterest Is Awesome

The beauty of sites such as Pinterest is that the Tags and descriptions are married with the search engines. Tags are especially important if you have a specific theme you want to look for.

There have been so many wonderful pieces of art I have found by trawling through boards that have ZERO descriptions or just say “Added by such and such a pinner.”

That’s frustrating to me because I think how will anyone know how awesome you are unless they go and trawl boards within the niche?

*ain’t nobody got time for that meme*

You might like this: 5 Pinterest Tools I am using to increase my blog traffic

The Keyword Exercise

You will need a pen and a piece of paper. Sure, it involves brain power, and it’s a bit of a pain but the traffic it generates to my craft blog on a monthly basis and the ad revenue? Worth it.

Why a pen and paper? Well, when you write you are much slower than when you type, which is perfect to allow creative ideas to evolve. It’s also much easier to concentrate on one task.

Tip For Pinterest Success:

I highly recommend creating Portrait/Vertical images to share.

First, you need to ask yourself some questions.

What is the ultimate goal of your pin? Getting that Pin it shared? Or getting click throughs to your site? Both?

What is the content that is linked? Does it contain anything free or extra? Are there any exclusive tips or ideas?

With the initial words that you write down, you will now need to brainstorm associated words. It’s a straightforward task. I didn’t know how to do this properly until I was taught at sixteen years of age and it blew my tiny mind.

With the initial words that you write down, you will now need to brainstorm associated words. It’s a straightforward task. I didn’t know how to do this properly until I was taught at sixteen years of age and it blew my tiny mind.

When I do this exercise, I like to take a deep breath and relax.

Don’t limit yourself.

Visual Marketing from Tailwind

Grab a piece of paper.

Using this Pin from Marie’s site as an example:

How to make money from your blog/

If you were searching for an article about making money online, how you can make money online or how bloggers make money online, what keywords would you be searching for?

Some examples:

Make money online, Make money online as a blogger, Making money online, Work at home. 

Who would benefit from this article?  

A stay at home mom

Women with chronic illnesses who can’t work a regular job

Bloggers Freelancers.

Think of more people

How is Marie going to make that money?

List Building

Generating Traffic

Digital Products

Affiliate Marketing

This exercise is essential before you move onto the next step.

Using to find some keywords, by using the keywords you just thought of.

Plugging in the keywords you just thought of will validate them and let you know if people are actually searching for them.

You can also use the Pinterest Smart Search function, but PKT is faster.

Try a mixture of using the Pinterest Smart Search and the Pinterest Keyword Tool to A/B split test some of your pins.

Keep in mind that when you are writing descriptions, you need to recognize that Americans and English folks spell words differently.

I don’t know why Americans do this, but it’s weird for me and makes a game of Anglo-American scrabble an absolute nightmare. Colour to those in Britain is Color in the states. This is important.

When describing your content ask yourself – where is your target audience based?

Mine is split 50/50 UK and USA, so I like to jazz it up.

I go crazy and would describe individual pins with both variations of the same word which helps to make the pins go viral.

If you’re struggling use and

Visual Marketing from Tailwind

Now, bring it all together!

This is how I would describe this pin; it’s not perfect. In fact, I’m certain you will be able to come up with something better.

“have you been searching for guides to help you make money online? Do you know how much you want to make money from home or how you will do it? This guide will help everyone from bloggers, to freelancers to stay at home moms figure out how they can work at home making money online. WAHMs are killing it with affiliate marketing, selling digital products &  being awesome bloggers. Find out how you can do the same as a blogger by doing these 5 things”  =450 characters


Use to count the characters as you have 500 on Pinterest to describe your pin, or just write straight onto the Pinterest pin.

And remember, it’s boring to add descriptions to every pin, trust me, I KNOW! However, it’s completely worth it.

I don’t mean to sound braggadocious but have over 1.1 Million followers on Pinterest as I speak. I know it can be hard for your brain to think of descriptions. After about 4 or 5 it’s like my skull is full of mashed potatoes. That’s how I know it’s time for a break and a cuppa.

Show me your examples please and tell me if you have any amazing tricks I could employ that would help me deal with having to write so many flipping descriptions! I’m open to anything that will help me streamline my work.

Viral Pin Checklist. How to use Pinterest to grow your blog.

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37 Replies to “The Ultimate Mini Guide to Pinterest SEO”

  1. AJA MERCY says: April 4, 2019 at 1:24 pm

    This is a very informative content, thanks for the effort. For an easy step to step guild on how to login your pinterest account please visit

  2. Melanie Flores Brenton says: May 25, 2018 at 7:48 am

    So sorry I found this article almost a year later! I must admit, I don’t have much experience with Pinterest SEO. It’s such a shame that in the year 2018. bloggers ignore image optimization when it is so important in the whole optimization process.

    1. admin says: May 29, 2018 at 9:39 am

      It is extremely important. I agree. SEO as a whole is crucial to your blog success. I am glad you stopped by.

  3. Vinma says: May 8, 2018 at 5:56 pm

    Fantastic post! Thanks so much for sharing such valuable info on Pinterest SEO. I have never even heard of Pinterest Keyword Tool.

    1. admin says: May 9, 2018 at 12:32 am

      I know, the Pinterest Keyword tool is pretty amazing. Since discovering it, I have upped my Pinterest SEO game.

  4. Erika says: November 15, 2017 at 8:16 pm

    Hi, I absolutely enjoyed reading your post, it is so easy to understand even for a newbie, I think I can definitely accomplish this with ease, thanks allot for this post!

  5. DNN says: September 22, 2017 at 5:11 pm

    This is a very interesting post about using your WordPress blog and optimizing images for better SEO in Google Image search and getting discovered easier on Without any prior knowledge and just fiddling with posting as many images as I can at first on Pinterest using a speech recognition program and writing natural content per pin description, I was able to successfully boost my SEO organically. I highly doubt I was doing things right, but my Pinterest traffic has increased and it is very humbling. I was struggling a few months ago with my search engine optimization and other things such as staying consistent in writing content. But however, things have significantly turned around and felt compelled to leave my positive feedback on your blog about the amazing benefits of sharing content on Pinterest. I would definitely recommend everyone to use Pinterest whether it be for personal or business. 🙂

  6. Maria Tayer says: August 22, 2017 at 11:04 am

    very well said, Alt tag is a image tag attribute. alt tag used by Google to identify what your image is, also adds a text description to an image on a Web page. Great guide on pinterest, I really didn’t know so many things in pinterest.
    Great, informative article. really found it very useful, and i definitely implement these tips in my pinterest account. Thanks for sharing.

  7. elizabeth says: July 12, 2017 at 1:12 am

    Great tips! Thank you!

  8. Melanie Sparks says: July 11, 2017 at 6:00 pm

    Your results are awesome! Pinned and coming back to reference.

    1. admin says: July 12, 2017 at 10:33 am

      Thank you Melanie.

  9. Debra Klein says: July 11, 2017 at 3:01 pm

    You bring so much to the table with these amazing tips……I certainly have a lot to think about and a lot to update on pinterest!!! Where to begin?? I guess I have more of your articles to read. Thank you!

    1. admin says: July 12, 2017 at 10:33 am

      I hope the article helps you alot!

  10. K. Lee Banks says: July 6, 2017 at 2:41 am

    Thanks for sharing such a comprehensive list of tips and ideas! I definitely don’t maximize my use of Pinterest as much as I should, and I have learned a LOT more from your post!

  11. Pacita says: July 3, 2017 at 10:22 pm

    Great tips! Thank you.

  12. Steven Lea says: July 3, 2017 at 4:32 pm

    Some great actionable tips here!

  13. Krystin says: July 2, 2017 at 11:52 pm

    This is so helpful, Pinterest is definitely something worth tackling!


  14. Parth Vinodbhai rathod says: July 2, 2017 at 7:43 pm

    very nicely and very helpful article one must understand this things.
    thank you

  15. Mizuki says: July 2, 2017 at 3:52 pm

    I didn’t know there is a tool like Thanks for sharing with us

  16. Kassidy says: July 2, 2017 at 3:33 pm

    Great advice and tips. It’s always a struggle trying to start off monetizing your blog so it’s nice to have blogs like yours that help us around!

    1. admin says: July 2, 2017 at 6:42 pm

      I am glad you like our site!

  17. Maya Maceka says: July 2, 2017 at 2:26 am

    Honestly, this guide is so informative. I need to implement some of these tips ASAP. Already pinned and bookmarking this for later!

  18. Ashleigh says: July 1, 2017 at 11:19 pm

    These are great tips. I am working on all of them with my blog images. I haven’t heard of that tool and I’m excited to start using it. Thanks!

    1. Claire - Heart Handmade UK says: July 3, 2017 at 3:16 pm

      Hi Maya, I’m really glad you found it useful. If you have any questions at all I’m happy for you to reach out via the Pinterest chat and give you a hand 🙂

  19. Connie says: July 1, 2017 at 9:31 pm

    VERY helpful and informative! Thank you!

  20. Izzy McLeod says: July 1, 2017 at 9:00 pm

    This is super useful, I am such a lazy pinner and can’t quite invest enough time but recently I’ve started using slightly longer descriptions, didn’t think of doing anything to quite that degree. I’ll have to try it!

  21. April Kitchens says: July 1, 2017 at 8:57 pm

    Such an informative post. I’m beginning to use Pinterest more and I needed help with SEO, even on my blog photos.

  22. Julie says: July 1, 2017 at 8:41 pm

    Thanks for all the great info, this post answered so many of the questions I had about SEO and Pinterest. I may need to go back and rework all of my descriptions!

  23. Amy says: July 1, 2017 at 8:15 pm

    This is very interesting and super helpful. I bookmarked the PKT and am looking at my pin descriptions right now. I had no idea how to use the keywords. Thank you!

    1. Claire - Heart Handmade UK says: July 3, 2017 at 3:14 pm

      That’s a great idea! Start with ones that already have a tonne of repins and once you have updated the description, repin it to kick the whole process off again 🙂

  24. Nadalie says: June 30, 2017 at 8:02 pm

    Seriously fantastic post! Claire is the QUEEN of Pinterest. I remember going to her profile and literally, my jaw dropped open. Thanks for these amazing tips!

    1. Claire - Heart Handmade UK says: July 3, 2017 at 3:14 pm

      Hi Amy 🙂 No problem, there are even extensions for browsers that are designed to help find Pinterest keywords but I’ve found that the PKT site matches the Pinterest Smart Search more than any of the extensions. If you’re willing to do a little testing and sleuthing, it’s possible to find hacks to make your life easier xo

  25. soydul says: June 30, 2017 at 7:24 pm

    Planning is key before pinning your post. you must have a purpose and a call to actin. excellent read

    1. Claire - Heart Handmade UK says: July 3, 2017 at 3:11 pm

      Hey Nadalie! You just made my day :p I’m really glad that people are finding this post helpful. 🙂

  26. Jana says: June 30, 2017 at 6:28 pm

    Awesome post. Now I see what I’m doing wrong. Thank you ?

  27. Erin says: June 30, 2017 at 6:27 pm

    Love this post! I follow Claire’s blog and pinterest and just love her! Great info.

    1. Claire - Heart Handmade UK says: July 3, 2017 at 3:12 pm

      Hey Erin! Thank you so much!! Hah, I loved reading these comments way too much :p Have a great week xo.

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