Today we are happy to have our guest blogger Yuwanda from Ink well Editor. With so many of my readers having difficulties with how to work SEO, we decided to come up with a few posts to help you out. Yuwanda is one entrepreneur that is strong with blog SEO and we are happy to have her today. Today she will be touching on how to increase organic traffic from Google.
Before we get started, we would love for you to join our growing Facebook group right here! You can also join our Pinterest group by scrolling to the bottom of this page! If you are looking for guest blogging opportunities or if you need a personal affordable coach to take you from A-Z, we can help you. Get the details right here!
How to Increase Organic Traffic from Google – Without Tearing Your Hair Out
Trying to get increase organic traffic from Google with luck? Settle in kids, let me tell you a little story. Before we get started though, let me answer a question I get a lot, ie: “What is SEO?”
It is the acronym for search engine optimization. This is just fancy speak for doing certain things to a piece of content before it’s published to help ensure that search engines can index it, and return it in search results when web surfers are looking for info on that topic.
You might also like: How this blogger went from zero to 200 thousand page views.
Is Learning SEO hard?
There are a lot of moving pieces to the puzzle which can make it intimidating if you’re a newbie. But once you know the basics, it’s really quite simple.
Now, let’s get to the topic at hand, which is how to increase organic traffic from Google – and other search engines.
The Rise of “Sheriff Google”
In the beginning, the creator made the internet. It eliminated the need for that thick Yellow book (the Yellow Pages) so many of us had relied on our whole lives to get information. We logged on, typed in a few words, and voila … more information than we knew what to do with popped up!
Some of the info was good, but a lot of it was bad too. As businesses jockeyed for position on an increasingly crowded online superhighway, a Sheriff emerged. We’ve come to know him as Sheriff Google.
Sheriff Google set guidelines for how to drive (market) on the highway in order to get and/or increase organic traffic. And every time someone found a way to flout one of the laws Sheriff Google laid down, he came up with a new set of laws (aka Google algorithms, eg, Penguin, Panda, Fred).
Some of Sheriff’s Google’s laws severely punished bad actors who used what he called blackhat tactics to speed past others on the highway. He also rewarded those who played by the rules, sending them more and more traffic if they continued to behave themselves.
That is the story of Google in a nutshell. Now, that you have some background, let’s get to some specifics on how get the search giant to send you more traffic.
Increase Organic Traffic from Google: 4 Rules
If you want to stay on the right side of Google and start getting more organic traffic flowing to your site, following are four things you can do right now.
Use Answer Sites to Find Stuff to Write About
The first thing you have to do to increase organic traffic from Google is have information on your site that people are searching for. Answer sites are a great research tool to discover this.
For example, take Yahoo! Answers. Using one of my niches (SEO writing) as an example, let’s say you were new to freelancing. You go scrounging around the internet searching for gigs, and you keep bumping into job ads that call for an “SEO writer”.
You’ve never heard of it, so you log onto Yahoo! Answers and type in “SEO writing.” A whole list of questions related to it pop up, ie:
- what is a seo in writing?
- Content Writing Samples (SEO)?
- Where is a good place to learn SEO writing?
- Is there a good online source for SEO copy writing jobs?
- How to write a quality SEO article?
- How much do people charge to write SEO optimized web site content?
These are actual questions people have typed in to learn about this form of technical writing (including the grammatically incorrect first phrase). These would be good topics for me to craft an article about SEO writing. This leads me to my second tip.
Conduct Keyword Research
You must learn how to do keyword research in order to effectively increase organic traffic from Google to your site.
Keywords are those words and phrases you type into Google (or your search engine of choice) when you search for something on the web. They tell search engines what a piece of content is all about.
Once you’ve have an idea for what people are searching for online (Step 1), then cross-reference that with what your keyword search shows you. For example, if your research reveals that a lot of people are searching for “SEO content writing samples,” you can see from Step 1 about that “Content Writing Samples (SEO)” is one of the questions that popped up on Yahoo! Answer.
So a lot of people must want to know about this because it has been doubly confirmed. Hence, writing an in-depth post about SEO content writing samples would be a good post to start driving traffic on this topic.
Note: Your keyword research will always give you traffic-generating keywords to write on. I love to use answer sites though because they reveal topics to write about that may not register just by seeing a list of words generated by a keyword research tool.
Write Good Content
This is an obvious tip, but one that bears repeating. Good content from just a writing perspective, in my opinion, is content that:
- Can’t be found all over the web;
- Dispenses a nugget or two of information that the reader may not know before they landed on your post;
- Is well written; and
- Asks readers to take action (has a call-to-action statement).
So much content on the web is simply regurgitated stuff that can be found on a gazillion and one websites. Don’t produce content like this. Dig deeper.
That’s one of the reasons Google has tended to favor longer (skyscraper) content the last few years in my opinion. These are those longer posts of 2000 words that go into tons of detail on a topic. This kind of content drives traffic for years, by the way.
And if you’re thinking, “But some topics are so well covered there’s nothing new to say,” this is true. But, what can make it unique and insightful is your first-hand experience.
My niche is freelance writing. And if there’s one niche that’s well covered on the web, it’s this one. That’s why many of the posts on my blog are written from first-hand experience, and why readers continue to return.
So when all else fails, write an in-depth post with all the info others have written about. THEN, add in your experience to make it stand out. This is a “can’t beat” writing combination in my experience.
Install the Yoast Plugin
To make sure your content is properly coded so you can increase organic traffic from Google seamlessly, use the Yoast plugin.
In case you don’t know what this is, it is often described as “the complete SEO solution for WordPress blogs.” It’s one of the easiest ways to make sure you’ve covered everything related to SEO before you publish a post. I like to think of it as “SEO by the numbers.”
It tells you things like the keyword density of your post, how many times the keyword appears in titles within the post; if your keyword has been used in the URL, and so much more.
If you’re new to blogging and have a WordPress blog (and you definitely should as this is the preferred blogging platform these days), the Yoast plugin is one of the first plugins you should install.
Tip: If you haven’t used the Yoast plugin yet, install it and go to the most popular posts on your blog and SEO them first. Then, work your way through back through all of your old content, and be sure to use it moving forward with all new posts.
There is sooooo much more to SEO, but these four tips can get you headed in the right direction in your efforts to increase organic traffic from Google to your blog.
One final thing: SEO is mercurial; it’s constantly changing. However, the basics have remained practically the same since I became knowledgeable about it I 2007.
Once you get an SEO foundation under you, keeping abreast of the changes in search is a breeze. If you don’t learn the basics, it’s that much harder to really comprehend SEO.
Make Money Online – Starting Now
Want more in-depth information like this that can help you make really good money online from the organic traffic you generate? Subscribe to our email list to have it delivered right to your inbox. Then, get busy taking action!
About the Author: Yuwanda Black heads New Media Words, an online (SEO ) writing company. She is the developer of a leading online SEO copywriting course, which she’s taught since 2009. She can be found on Pinterest and Twitter at @InkwellEditor.
You might also like: A girl’s guide to SEO!
If you enjoyed our blog we would like to have you join our email list and receive weekly money-making tips, you can join now! Don’t forget to join our Private Facebook page. The page is created to share your work, pitch your services and learn from other experienced bloggers!
***We would like to note that this post and most posts on our blog may contain affiliate links. This means that if you purchase something that has an affiliate link, we will get a commission from it. Not all items recommended on our site are affiliate links. We only recommend items that we have used and tried. These items have brought us much success and we highly recommend them to you in order to be successful. Thank you for your trust!