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Last Updated on April 25, 2021 by NandiNN

Killer Content Ideas to Post on Social Media

Finding engaging social media post ideas to boost likes and followers can be hard.

If you are looking to boost customer engagement and interaction this year, then you use these social media post ideas for 2021 to elevate your brand and reach a wider audience.

The more engaged your audience is, the bigger your reach will become.  

Social media continues to be one of the most powerful tools in today’s world of business.

You will find all kinds of brands on social media, including hookup dating sites and platforms dedicated to entertainment.

If you run a social media platform for your brand, you could reach a wider audience or improve your messaging effectiveness by embracing new post ideas.

And not just any posts. 

You need to use interactive posts for social media, unlike other platforms. 

Just earlier today in my Facebook group, someone asked if it was okay to step back from posting as finding content day after day was exhausting and they were running out of engaging social media posts. 

Lucky for you, we have plenty of ideas to share with you today. 

Posting meaningless posts doesn’t do it anymore. 

You need to be strategic or your post will fall flat. 

We are going to share our best tips for:

  • Coming up with engaging social media posts

  • How to create interactive posts for social media

  • And the best social media content ideas for 2021

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My favourite social media platforms are Twitter, Instagram, Facebook, and Pinterest.

And all these platforms have specific needs that you need to follow if you wish to grow your following and engagement. 

For example, Pinterest Traffic Avalanche has some of the best Pinterest strategies for bloggers looking to skyrocket their traffic quickly and truly engage with their audience.

But in most cases, these platforms just basically all require to share engaging social media posts to get the full benefits. 

The best way to ensure you’re posting fresh new content on social media on a consistent basis is to use a content calendar like this one.  

Before we get started on how to come up with engaging social media posts, we would love for you to join our growing Facebook group right here! Be sure to give us a quick follow on Instagram as well! 

We also wanted to take the opportunity to let you know that we use Affiliate links on some of our blog posts. This means that we could make a commission if you click on an affiliate link and purchase something. Please check out our full disclaimer and policy page here.

Engaging Social Media Post Ideas for 2021

We recommend taking a look at our social media post ideas below you can use to implement in 2021 if you truly want engaging fans.

They should help you take your social media to a higher level.

With that in mind, here are the best tricks and tips to build a loyal following on social media:

11 Creative ways to engage you audience on social media with Ladies Make Money Online1. Automate Your Social Media

Here because you want to boost engagement.

One of the most critical social media posting for engagement tips in 2021 is embracing automation.

If you run a small business, blog, or influencer site, you may not have enough time to handle all the social media outreach campaigns.

You need to keep your followers engaged.

Sadly, if you stop posting, you risk losing your engagement including any followers you might have had. 

There are ways to automate your social media strategy to ensure you don’t have to worry about getting back online every day to engage your followers.

It takes effort to create engaging content for your social media accounts. It’s even more work to publish, edit, and monitor your content.

Using scheduling tools helps you prepare all your content and specify when to release it on your social media platforms.

You can even do this several weeks in advance as the technology handles everything for you.

My most preferred automation tool is Tailwind especially when it comes to Instagram and Pinterest. 

2. People-First Social Media 

Communication is the way to boost your posts to your audiences’ social feeds.

Two-way engagement is one of the most important daily social media post ideas because it taps into the social media algorithm, which delivers relevant content to users.

If your content is receiving engagement in the form of comments and likes, the algorithm will push it to the top, so it appears on more of your followers’ feeds.

Before you think about posting promotional material, you should feed your followers content that keeps them entertained or hooked to your account.

Engaging content will attract more users to your account, which is important in building a base of loyal followers.

This is among powerful social media post ideas for your brand that will help you push your products to a bigger audience.

Just ensure your promotional posts still carry the entertainment value that keeps your followers hooked.

Download the free cheat sheet and never stress about what to post on social media again!

Free social media post ideas cheat sheet

3. Live Social Media Posting

Live streaming has soared in uptake and is projected to feature prominently in 2021 and beyond.

If you are looking for interactive social media post ideas, then you should include live streaming in your plans.

It fills the physical void and helps you to meet your customers for one-on-one engagement.

There are many ways you can serve live content, for example, by doing interviews, hosting announcements and launches, showcasing collaborations, etc.

Previously, marketers relied on events marketing to push products, but with the advent of social media, it’s easier to achieve the same goals without incurring the big-budget of travelling to different locations to showcase products.  

4. Draft Your Strategies Seasonally

Traditionally, marketers planned marketing strategies by the seasons.

This is still applicable in today’s social media world for marketing.

As one of the most creative social media post ideas, pick seasonal marketing themes with goals for each season.

You can customize your social media accounts to feature a unique look each season.

For example, some businesses post bright colours in summer, but they switch to darker, moodier colours during the winter season.

5. Explore New Platforms 

New platforms such as TikTok provide fun social media post ideas that can help you broaden your reach.

Explore upcoming social media trends and try out new platforms.

But before you pull the plug, test it to know if it fits your business.

Only pick platforms that make sense and would help you achieve the long-term goals you have for your business.

Besides embracing new platforms, you also want to evaluate the ones you’re already using to know which to drop.

If you’ve been running your campaigns and the numbers don’t paint a flattering picture, you can evaluate the platform to know if it fits your business goals.

You don’t want to spend time pushing for engagement on that one not suitable for the type of products you’re selling.

6. Embrace Collaborative Marketing

The most powerful aspect of social media marketing is building a community.

You need readers and people that can help you spread the word about your brand and business.

I am all about collaborations and working with bloggers to build that community to help expand my reach.

Although it might not sound like one of those easy social media post ideas, you should look for ways to collaborate as this is the best way to build a social media community.

Find like-minded small bloggers to partner with on projects such as social media giveaways for followers.

This would truly grow your following and also boost engagement.

7. Short-Form Video Content

Video is among the most consumed subjects.

In 2021, businesses will reap big from short-form content, especially on Instagram and TikTok.

Try Instagram Reels and TikTok.

Even Pinterest is getting into the whole Story Pins which I still do not understand. 

You don’t need something new as you can repurpose existing videos.

These platforms allow you to upload many pieces of one-minute videos.

You can create the content using your phone as you don’t require studio production quality to keep your followers engaged.

8. Take Awesome Photos to Use A Content 

In case you’re wondering which social media post ideas work well on Pinterest, sharing new photo content could be what you’re looking for.

Pinterest is all about pinning fresh pins.

This means, never seen before photos on your pin as well as never seen before pin creations.

You don’t need professional skills to create unique content for Pinterest.

All you need is a Smartphone.

Just ensure adequate lighting and a background that matches your brand’s theme. There are photo editing tools available online free that you can use for basic modifications.

You can then upload these photos to create your pins. 

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9. Social Content for Good

There’s a growing focus on environmental, political, and social issues.

You can join the conversations on social media to support a cause that helps make the world a better place.

Touching on issues close to your customers’ hearts builds a deeper connection and cements their loyalty.

Taking a stance also provides blog promotion social media post ideas that you can use to inform and reassure your customers.

According to Merkel, 56% of customers don’t respect businesses that stay mute on important issues.

10. Social Commerce

More people use social media to make shopping decisions.

With over 50% of the world’s population using social media, it’s an opportunity for businesses looking to sell.

Social commerce is among the newest finance social media post ideas.

It involves using tools such as Facebook Shops and Pinterest Catalogues to list your products.

Instead of sending customers to your website, you can sell to them directly through social media.

This reduces drop-offs and also means you can focus on engagement and improving the effectiveness of your campaigns.

11. Examples of interactive social media posts

We have given you all the tips you need to create social media posts that are engaging and attract followers. 

All of the tips above should be considered when you craft out your posts. 

And this free social media cheat sheet is also packed with more ideas. 

Here are a few great examples of things to post on social media for engagement in the meantime: 

  • Do a feed take-over on a big brand social media platform
  • Repost popular user-generated content
  • Ask questions with a poll to get users engaging 
  • Create branded graphics using Canva
  • Pay it forward with an appreciation post – tag, tag, tag
  • Jump on micro trends when they pop up

Here is an example:

Remember the pandemic of 2020?

Hollywood actress Reese Witherspoon shared a mood calendar meme for the year 2020, showing us how her expressions changed every month this year.

Soon after, everyone was doing it. 


View this post on Instagram


A post shared by Reese Witherspoon (@reesewitherspoon)

I am so glad that 2020 is over.

If you’re interested in using a content calendar, click here to learn more about the the12-Month Social Media Content Calendar.


Social media is among the most powerful platforms for businesses and individuals to promote their products.

Going into 2021, there are social media post ideas you can incorporate into your campaign to transform how your business connects with its audience. 

From automation to embracing thematic posting during different seasons, you can engage your creativity to keep your followers hooked.

If you’re looking for places to get interactive posts for social media, the tips above will get you started.

And don’t forget to download the free cheat sheet and never stress about what to post on social media again!

Free social media post ideas cheat sheet

Authors bio:

Rebecca Shinn is a freelance writer and dating and relationship expert with a psychology degree. Her field of expertise is relationship, dating, and marriage. The important part of Rebecca’s practice is to help couples with communication skills, problem-solving skills, stress management, or financial skills. 

Rebecca started writing 2 years ago to inspire and help people to have a better dating life, healthy relationships, or find a way to keep a marriage strong for long years.

With all said above, Rebecca is proud to be a mother and a wife so she doesn’t only use her knowledge for helping others but keeping her family strong and happy.

Which tips did you enjoy the most?

We hope we made coming up with engaging social media posts much easier. 

Read this next:

11 Creative ways to engage you audience on social media with Ladies Make Money Online

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11 Engaging Social Media Post Ideas To Share This Year