Turn Your Emails Into Evergreen Content For Your Blog

November 15, 2020
32 Comments

Last Updated on November 17, 2020 by NandiNN

Connecting with your blog audience

I am all about repurposing content and turning my emails into evergreen content is one way I recycle my work.

You will soon see that once you start to build a bit of a following with your blog, you will start to get questions and comments via email from your readers.

Or you may find yourself chatting with a friend or fellow blogger about a topic, again via email.

I get a lot of emails from my subscribers.

Sometimes, they are quick questions that I can easily answer and other times, I take my time answering a question that a reader might have.

Sometimes, these questions are repeated.

This tells me that more people might also have this same question.

This is the perfect opportunity for you to turn these questions and answers into epic blog posts.

For those struggling to come up with things to write, this is a great way to find content.

So what is the best way to turn your emails into evergreen content?

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Tips For Turning Emails Into Evergreen Content

First, let me say that email is one of the best ways to stay in touch with your readers especially if they are on your mailing list

You can send them your latest post from your blog, let them know about new products you may have or simply just stay in touch.

I make a majority of my income via email every month.

Back when I first started my blog, I read that it was really important to start an email list if you wanted to be successful.

I have since come to understand that you don’t need one.

However, I find that I make the majority of my income using my list. That’s why I made the conscious decision a long time ago to always grow my list at every opportunity.

So I ensured that my top 10 posts all had very specific opt-in to drive subscribers to my email list.

I use MailerLite as my email platform as I find them extremely easy to use.

Now that we have that out of the way, it’s time for you to put your emails into good use.

You would first want to take a good look at your inbox and more importantly your sent folder right now.

Chances are you are doing a good bit of writing on a daily basis and much of it applies to your niche blog.

Isn’t it a shame that many of these emails only go out to one person? Which means only one person potentially reads them?

And let’s not even think about the emails you send out to your list weekly? Or bi-monthly!

Yes, they get seen by many more, but once you’ve sent them, they are gone and a few days later no one will look at them again.

If they are anything like me, they probably delete those emails after reading them.

Today, I really want to talk about a simple little content recycle strategy that will turn those emails into evergreen content for your blog.

It’s extremely simple to do, but it will provide your readers with so much value, and that’s the ultimate goal.

Providing value every time.

Every time you write an email, be it a reply to one person, or an email you send to your list weekly, ask yourself if this content could be repurposed into a blog post.

And the next time someone else has this question, you can direct them to your much detailed blog post.

Here are the steps I take to turn my emails into evergreen content:

1. Recycling One-on-One Emails

An easy way to recycle one-on-one emails where appropriate is to introduce the topic, share the email conversation, followed by your comment where applicable.

For example, you may share how the conversation started or that you received a question from a reader in response to another post on your site.

Then you would share the email they sent you (anonymously unless you have gotten written permission to share their name) along with your reply.

From there you can elaborate a bit more, or give more general advice if it was a very specific question.

This is a quick and easy post since you did most of the writing when you replied to the email in the first place.

2. Repurposing Email Responses from Your Mailing List

The next step is to look at the messages you sent out to your list.

This could be your weekly newsletter, evergreen helpful tips you send as broadcasts or even the emails that compose your autoresponder.

Look at them all.

Go through them extremely thoroughly and find something that could potentially be turned into a good blog post.

Pick and choose through them and see what would also make a good blog post.

For example, I once had a reader that emailed about the best way of offering services to clients. She wanted to know if she could simply add a page to her blog or start a totally different site.

And although I gave her my honest answer, I could potentially turn that into a post.

Go ahead and paste the entire email message into drafts and edit away.

Make sure you expand on the idea or tip, or maybe all you need to do is change a few words so it reads more like a blog post than an email.

Don’t forget to use the blog formatting tips we talked about a few days ago and you’re good to go.

You can also grab my free blog post checklist below to ensure your post has everything it needs to be successful:

3. Turn Your Popular Emails Into Blog Post

If you send out weekly or monthly emails, you can turn the popular ones into blog posts.

For example, if you have great open rates on the email you sent, you easily turn those into blog posts as they might also become popular with other readers.

This is one of the best ways to land viral content.

Go through all your past newsletters and find anything that has an open rate of 40% or more.

Ps: This works best if you send your email list valuable content other than just your posts.

Not sure what to send your list?

Here is a great list of things you can send your email list weekly!

There you have it, great ways to turn your emails into evergreen content!

Anytime you don’t feel like writing much, or don’t know what to blog about, dig through your emails.

I am sure you will find something you can use.

I really hope you enjoyed this and learned more about how to turn your emails into amazing blog posts that you can share with your other readers.

If you want more amazing ideas like these, be sure to sign up for our 30 Day Blogging Challenge if you have not done so yet!

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