Email Marketing For Bloggers – How To Direct Readers Back To Your Blog

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Last Updated on January 27, 2021 by NandiNN

Email Marketing for Bloggers

What you need to know about email marketing for bloggers.

Email and blogs are, on their own the best tools for promotion and raising awareness for your products, blog or services that you offer.

Let’s be honest here for a second.

How many times has this happened to you?

You’re browsing on the internet, and you come across an epic blog post that you love.

You decide that you are going to come back to the blog and read it regularly because the content is just so amazing, before moving on.

Two hours go by and you have completely forgotten about this great new blog you just discovered.

Chances are you’ll never make it back there unless for some reason you stumble upon it again a few months down the road.

Guess what… the exact same thing happens to a lot of your readers.

If you don’t believe me, look at your Google Analytics stats and see how many of them are first-time visitors.

The vast majority of them will likely never make it back to your blog.

That is unless you can convince them to join your email list.

Emails give you a chance to establish a relationship on a more intimate level with your readers while your blog, serves as a platform to introduce you to the world, grab attention and establish your authority.

But, combining email marketing and strategic blogging steps, is truly an amazing mix that can give you awesome results, grow your brand and make you money.

I love email marketing so much as it is the one tool that drives consistent traffic and income for my blog. 

The most powerful tool bloggers have is definitely their email list. 

Your email list will give you direct access to your audience.

Whether an algorithm changes or Pinterest stops working, you will still have an audience to market to.

Hence why you should make list building a priority. 

Before I get into all the good details, If you want more amazing ideas like these, including tips to grow your blog from zero to profit, be sure to sign up for our 30 Day Blogging Challenge to a better blog if you have not done so yet! 

What is the purpose of email marketing:

• It is used to connect with your audience, customers, or clients.
• To create brand awareness 
• And to build trust and loyalty

Connect with your audience beyond your blog post by using the power of email marketing. 

The more trust you can build with your readers, the more they are going to want to reach out to you, trust you and purchase from you.

If you have hit a wall with your blog income, I suggest giving email a try.  

Here are my best email marketing tips for bloggers

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Why is Email Marketing For Bloggers Important?

You are doing ads, you have tried affiliate marketing, and it’s time you give email marketing a try. 

Most of my sales and income comes from my email list.

It is one of the best ways to reach your readers directly in their inbox. 

If they don’t see you on social media because social media is over-saturated (honestly it is)!

At least they can hear from you directly through email which is a BIG deal. 

You should treat your email list readers like they are your best friends (Maybe close friends?)

Regardless, your readers have opted to sign up for your list so engage with them regularly. 

How can you increase traffic and income with email marketing?

1. Prompt readers to sign up for your newsletter

In order to really master email marketing for bloggers, you need to start collecting emails from your readers.

The sooner you can start, the better.

The one thing that would be beneficial to your traffic and exposure of your blog posts, is your email.

This is why it’s recommended to display a sign-up form at the beginning of each blog post and ask readers to sign up if they want to receive notifications when a new blog post is published.

A better idea would also be to take the time and figure out what you could offer to your readers in exchange for their email list – a guide, a cheat sheet or a discount just for signing up.

This makes your offer extremely enticing and people may want to sign up instead.

I find people are more willing to sign up for your email if they can get something free. 

This brings us to our next point. 

2. Offer your clients freebies or content upgrades

Everyone, no matter how sophisticated they are, enjoys receiving free stuff.

Figure out what your audience will truly appreciate and create multiple opportunities for them to get this item from you.

Obviously, you would want an email in exchange for this. 

Start with the sign-up form, as mentioned above, but put the sign-up form with a clearly stated freebie to capture contact information in no time, no matter where your visitor land.

If you really want to succeed with email marketing for bloggers, you clearly need to understand your readers and what they love so you can offer them this. 

I have found that one of the easiest ways to passively grow my email list fast is through the use of printables.

Printables are also known as freebies or opt-ins when they are used to grow an email list.

Printable ideas you can use as freebies:

• Budget Tracker
• Fitness Tracker
• Worksheets 
• Planners

If you really want to skyrocket the number of people that sign up for your list, you want to ensure that your sign-up display is enticing enough. 

Simple tweaks like these increased the sign-up rate for my freebies and content upgrades. 

I use these mockup templates to display my products beautifully to truly convey their value.

Grab these templates here. 

3. Email Your Blog Posts (+More)

One of the best ways to combine blogging and email marketing is to, naturally, send your new blog posts to your readers.

This works well to help your new blog post get more page views as well as increases your email open rates.

For instance, if your email marketing strategy is mainly used for promotional purposes, your readers will learn not to open or pay much attention to your emails.

However, if they learn from day one that you will send them extremely valuable information as well as links to your blog posts so they can follow along.

They will then be more inclined to open up your email. 

Email marketing for bloggers requires a little more effort than just sending out promotional emails. 

For one, you could set a reminder for your readers every time there is a new blog post.

This will lead them directly to your blog post.

Next, you could send them a summary of your post through an email and link to your blog at the end or send them a collection of your best posts once per month in a newsletter format.

This is a great way to increase traffic. 

However, repeatedly sending your recent posts to your emails is not a good use of time. 

Ideally, you want to send your list of top-notch value that they would normally not find elsewhere. 

If you are stuck on what else you can send, I would suggest grabbing this list from Kate Doster. 

For a limited time, you can get 2 years worth of strategically planned weekly newsletter topics, your subscribers (and wallet) will love.

Get it here!

4. Bond With Your Email List Clients

If your main goal is to make money with your list, you need to bond with that list and learn to nurture it frequently. 

And one of the best ways to bond with your list is to nurture them through the process of knowing you and trusting. 

If you want readers to keep coming back to your blog to get tips or you want them to purchase from you, you need to provide value. 

A lot of value. 

A few main reasons people sign up for your email list is because they either love your blog or they love what you are saying. 

And sometimes it’s because you gave them an incentive like a freebie or a content upgrade that we discussed earlier. 

And most of the time, once they get this freebie, they don’t care about anything else and, worse they unsubscribe. 

For those that unsubscribe, let them GO.

For those that stay, you got to woo them.

The first interaction with your new email subscriber is your big chance to build the foundation for a long-lasting and meaningful relationship!

This is where nurturing your email list will play a huge role.

And when you finally do introduce a product, there are likely going to purchase from you. 

I use the welcome series included in Kate Doster’s free email newsletter kit! 

Related:

I guarantee this will increase your website traffic immediately

How to Increase traffic to your Blog – How I go 19K Pageviews

Making Sense of Affiliate Marketing: How To Makeover $50, 000 a month

5. Write extremely useful emails 

The fact that someone gave you their name and email means they do care about what you have to offer and in some cases what you have to say. 

It is important to know that when you do email your email list, every email needs to have a purpose. 

You can either:

• Offer value 
• Make an offer
• Direct them to something useful 

Make sure your emails are also well-formatted so the readers feel excited about what you are telling them. 

You should also consider grammar and spelling.

Because these emails can be educational at times – and frankly, readers hate mistakes – it’s not a good idea to have an email full of errors.

Be meticulous about eliminating them:

• Every good email has equal parts of copy and content. This is why it is a good idea to have a copy editing tool like this one if you want your emails to come off as good and professional as possible.
• Subject lines are essential parts of your emails. It’s the first thing a recipient sees when they get your email and you should try to make them attention-grabbing.
• Emails need to be formatted just as well. The skimmable structure is more desirable in this age and you should try to have a good structure implemented all the time.
• As mentioned, grammar mistakes are despised among readers. This is why you should fix them before all of your readers run away.

I use Grammarly to help with any errors I might have. 

You can sign up for your free account right here. 

6. Use social media

Using social media platforms properly means more than just sharing links to your blog posts every chance you get.

Doing this will definitely drive traffic to your blog or website.

You can steal my tips on how I promote my blog on social media right here. 

But did you know that you could also use social media to grow your email list?

By now you know that an email list is important, this means you should do everything you can to grow that list. 

Use your social media to increase your email list. 

If you have an engaged audience on Instagram, Twitter, Pinterest, or elsewhere, leverage these platforms to drive traffic to your landing pages to increase your list. 

(A landing page is a page that only talks about your freebie and how your audience can download it – This is an example of a landing page.)

The best way to build that list fast is to create several landing pages leading back to your freebies and then creating promotional graphics you can use to promote those links on social media. 

You will get the best outcome from promoting on social media. 

I recommend using my Pinterest templates to promote your landing pages. 

The more signs ups you get, the more money and traffic you will get if you have a proper automation system put in place to nature your list as it grows on autopilot. 

7. Monetize your email 

When I first started my blog a couple of years ago, I didn’t truly understand the benefit of an email list and how I could use it to make some serious income. 

Now it’s the one tool I use to really connect with my audience and it’s one of my go-to marketing tool.

Email marketing for bloggers is one of those things that people explore really late in the game.

But it can really make you a lot of money by setting up systems that work naturally in the background.

It’s almost like a setup and forget type of situation.

Except for tweaking and improving the emails every 6 months, I let it run on autopilot.

Once you have grown your list (at least to a 100), and you have successfully nurtured them for a while, you can now safely monetize the list. 

This is where your sell sequence comes in. 

A Sales Sequence is a series of emails that you send your subscribers over a few days or week convincing them to buy a product that you absolutely love. 

This can be a product that you own or an affiliate product you believe in. 

Your sales sequence is designed to make sales of your product or service and even affiliate products. 

Grab this Sales Funnel eBook to help you create epic sales sequences. 

Once you get the hang of it, you will wish that you had started much earlier. 

8. Find a Balance Between Selling & Offering Value 

Selling to your email list all the time can be off-putting. 

Not selling enough means losing money and not benefiting. 

After all, you are in business to make money. 

Paying monthly for an email service provider is expensive especially if you have a large email list. 

So you have to find that sweet balance between selling enough and providing as much value as you can. 

It could be that you activate a sell sequence every 2 months and in between, you work hard to pump out valuable information to your readers. 

Or you might find selling once a month works for you. 

It’s all about testing and tweaking what works best for you. 

There you have it, a list of email marketing tips for bloggers to try out! 

Email marketing tools for bloggers

The larger and more engaged your email list is, the more people you can help and the more you’ll be awarded for it.

I would definitely take the time to grow your list if you want to try email marketing. 

I am now going to share the resources and tools I recommend for properly monetizing your email list. 

For my email platforms, I highly recommend:

• MailerLite
• ConverKit 

These will help you create funnels and email strategies you require to actually make money. 

With Convertkit or MailerLite you can:

• Create unlimited landing pages
• Create an email sign up form to capture emails
• Send unlimited emails to your list
• Create an email automation series that is crucial for making money

Whichever email provider you do go with, be sure to familiarize yourself with how to properly use the platform. 

What if your email list is growing at a snail page like how mine was for almost 18 months. 

In this case, I would like to connect you with Suzie’s affordable email course, List By Numbers! 

It includes:

• 50+ Step by Step Lectures with Video
• Basic & Advanced Steps
• Content Upgrades & Opt-in Freebies
• Welcome Series & Sales Funnels Templates
• Tagging & Segmentation
• Automation Systems & Advanced Topics

Everything you need to know about quickly growing an email list. 

You can also grab yourself these amazing lead magnet templates to build irresistible offers to grow your email list and business today. 

Now to the fun part. 

This stage is for email marketing for bloggers looking to actually monetize and make money with email. 

For that, I suggest using sale funnels like these.

You can also use Tripwires that introduces your products to clients as soon as they sign up for your freebie. 

For those that are big on creating products, find out how you can sell those products on autopilot using this tool!

Your very first sales funnel won’t be perfect.

Mine wasn’t.

Don’t be afraid to tweak it, and change up your copy, and do more of what works to sell and increase your traffic. 

If you want more amazing ideas like these, including tips to grow your blog from zero to profit, be sure to sign up for our 30 Day Blogging Challenge to a better blog if you have not done so yet! 

Conclusion

Email marketing and blogging are a winning combination for making conversions and raising brand awareness. Follow these tips if you want to succeed. And be sure to learn more about email marketing for bloggers for better results. 

Freddie Tubbs is a blog content writer and editor at Boomessays. He also works as a part-time copywriter at Essayroo and contributes his guides and columns to the Bigassignments blog.

Did you enjoy our tips on how to use email marketing for bloggers?

Find more blogging tips here. 

Read next:

• How to stop emails going to spam as an email marketer 
• Turn your emails into evergreen content for your blog

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Email Marketing For Bloggers – How To Direct Readers Back To Your Blog