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If you’ve got a blog of your own, you may find that you either intentionally or unintentionally infuse too much of your personal life into it. Chances are that those who are regularly visiting are much more interested in the things you do and the things that actually mold you. They’re less interested in personal confessions or anecdotes that may creep into your posting.
So, how do you go about reducing the amount of personal on your blog? Let’s find out.
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Why are You Writing a Blog?
It’s essential to have a mission statement and an overall plan for your blog. These ideas may change as you write and may evolve – nothing is etched in stone. However, having a particular goal and audience in mind will help you better formulate each post to attract and serve that audience.
You may start a blog to help build your web design, craft or freelance writing business, or maybe you’re an experienced cook who wants to share recipes and tips with others.
Avoid Too Much Information (TMI)
Talking about your family history, marital spats, and lousy childhood are best reserved for your private online (or offline) diary. Writing about your life without providing value for the reader will drive visitors away. Disgruntled readers may not return to read future blog posts where you do provide worthwhile information for them.
You can avoid stalkers and trolls by keeping your blog friendly but professional. When you include too much personal information that has no relevance your readers, you invite trolls, stalkers, and spam.
Even the most businesslike of blogs can attract these unwanted visitors. However, writing about controversial or titillating subjects, or revealing personal information, such as your street address, family history, etc., makes your blog a prime target for stalkers and other unsavory individuals.
You shouldn’t shy away from controversial subjects if that’s what you want to write about, but be sure to shield your identity and location so stalkers can’t find you in real life.
First Impressions //
In the blogosphere, as in real life, first impressions are crucial. Every blog post you write, and all the content on your blog or website, can be someone’s first impression of your personal brand.
Take time in the planning stages by brainstorming ideas and doing research about your subject, industry, or cause. Pull in new readers by writing original content about a topic other blogs in your field rarely cover or put a new spin on a favorite subject.
How Can Use Your Experiences To Help Your Readers? //
Simply writing about your feelings and things that happen to you isn’t enough to forge reader identification. You need to use your experiences to give your readers an “A-ha!” moment.
A rant about a rude cashier at the local coffee shop isn’t of much help to your reader. You’ll just come off as a whiner. Instead, use the experience to illustrate a point. It may be a lesson on how to handle unpleasant people without becoming angry yourself if you have a self-improvement or psychology blog.
Do you have a blog about WordPress plugins? Use examples of the mistakes you made when you first used the platform to help your readers avoid doing the same thing. They’ll appreciate the advice, and come back to your blog for more tips.
What sort of readers do you want? Are they serious and tech-savvy or light-hearted and interested in gaming and superhero movies? Choose the right subject, with the right attitude and presentation, and it will attract a following.
Be Funny, Poignant and Relatable //
Regardless of the subject you write about, be warm, honest and relatable. Fitness bloggers can write about their weight loss and exercise journeys and include photos that give readers ideas for their fitness routines.
Write for your readers, don’t lecture them like you’re teaching a graduate class. The most popular bloggers, in fitness or any other area, frame their experiences in a humorous and inspirational way that readers find relatable.
People can’t relate to bloggers that have an inflexible way of writing, don’t reveal anything about themselves or have no sense of humor.
Even if you prefer to keep your life experiences private, you can still attract a following by having a light, friendly writing style. Know your audience (on intended audience) and write about subjects which interest them, and your blog visits will continue to increase.
Use Your Blog to Boost Your Personal Brand //
Use your blog, all the content on your site and your social media pages to build a personal brand. You do this by creating a niche and building content solely devoted to that subject.
Use Google to find the most relevant keywords in your niche, and devote your content to those keywords and similar ones.
Once you know what you’re going to write about, and have an idea of who will be searching for that content, focus on your personality.
Your brand personality is an extension of your offline personality. You can exaggerate it or tone it down for your blog, but be true to yourself. Don’t decide to start a blog for introverts (because it’s the hot new personality type) if you’re an extrovert.
By combing a subject you’re passionate about with your genuine voice, you can create a successful personal brand.
You can use a blog to build your client base if you’re a graphic designer by writing about the latest trends in design or giving advice about how to choose the best design approach for a particular marketing campaign.
Give useful advice and let your readers know you can offer assistance, through paid services or/and a free online consultation. Don’t use a hard sell approach. Offer value to your reader, not general information they can find elsewhere or your personal rants that don’t help them with their needs.
You can make money on your blog if you have a clear goal in mind, manage your expenses properly and offer readers original and helpful content.
Your Blog is Your Brand, Not Your Diary //
Establish yourself as an expert in your field or make money from your blog by using your knowledge and passion for helping your readers.
Successful blogs are of service to their visitors; they’re not merely a platform for the writer to talk about his or her personal life. You can keep a side blog for personal matters (or merely use Facebook or another social media page for that).
Your primary and most visible blog highlight your experience in and passion for a particular subject. It helps readers learn more about the subject, and it should help you develop new contacts, business clients, or fellow hobbyists.
Amazing guest post by Dakota Findley.
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