Blogging & Business, Making Money Online

Get Your Product Idea Onto The Store Shelf

October 21, 2017
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Last Updated on October 21, 2017 by NandiNN

Making money is something we have to do to survive. Many women are escaping the boredom and chains of a nine to five to become entrepreneurs. One of the most popular ways to do this is with an online business or blog. In fact, thousands of people are succeeding with this approach, and you could too. But how could this business strategy help you if you’re an inventor? How can online savvy get your great product idea onto the store shelves? Ready to launch your own product?

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Product Development

Start with your product development. A great idea for you also has to be a great idea for your customers. You need to prove it solves their problems better than any competitor product. Use social media and forums to find people that are asking for help with this particular problem. Talk in general terms about potential solutions. Over time, you’ll have a focus group, and a product you can talk about in detail. Launch your own product if there is a need for it.

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Manufacturing

There are many manufacturers that can take on your project for you. But you will need funding. This is where investors are important. You can also seek help from crowdfunding. The more evidence you have a need for your product, the better chance you have of getting the money together that you need. Don’t forget, a model or a prototype will be essential for the big bucks.

Logistics

Getting your product on the shelves requires a logistics plan and a lot of marketing. Companies like Corcoran Trucking can take care of the transport problems. But you need to apply for shelf space from the biggest retailers. Online sales won’t go far with just your website. Consider other channels like eBay or Amazon. Online and retail stores all need big marketing campaigns and promotions to support the sales. Engage a marketing firm, or start getting your advertising together now before you launch your own product.

Blog about it

Now you’re ready to give that blog a big boost. Generate fresh content every day if you can. Articles about the type of problems your product solves, as well as the applications of it are essential. You can broaden out quite a lot here. Use social media but don’t be afraid to pay for some of your advertising. Pay per click and placement ads are all handy ways to get your message out. If you have a great promotion, you’re more likely to see results.

Launch

A big launch or release event is essential. It helps generate lots of excitement and hype about your product, and it offers more brand awareness. Doing all this on your own is possible, but it’s incredibly hard work. You’ll need a really good media pack and several different press releases tailored to the publication you’re writing to. Influencer marketing is going to help you here. Find the bloggers and YouTubers that will have the most interest in your product. Write to them personally.

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It’s not easy to launch your own product, but your blogging experience can go a really long way to help you. If you’ve got a great idea for fashion, cosmetics, or even muffins, you can get it onto the store shelf. What’s your great idea?

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