5 Ways to increase sales during the Holiday Season

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We are already in December and most of us are actively shopping and trying to get things wrapped up before it really gets crazy! I have not even started shopping yet (yes, last minute shopper here!). I decided to write about how you as a blogger can increase sales during the holiday season. Did you know that almost 60% of people shop during Cyber Monday and Black Friday? And they will continue to shop throughout the holiday season. How can you as a small business capitalize on this? By now you should have been prepared, if not it is not too late. Before we get started, don’t forget to sign up for your chance to win monthly giveaways with us on the blog. 

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Now that you are all signed up and ready for your end of month gift, back to how you can increase sales during the Holiday season. I think this time of the year is perfect for many small businesses to take advantage of increasing sales as much as possible. That is why we came up with 5 amazing strategies you can use to increase your sales this holiday season. 

5 Ways to increase sales during the Holiday Season

increase sales during the Holiday Season

  • Focus on your email marketing – We are so big on email building that we created several blogs to outline exactly why it is important to have a great email list including creating an e-guide to getting your next 1000 subscribers. This is the perfect time to really use that list and maximize your efforts to make money. Email is one of the most effective and direct ways for letting your clients know about your holiday sales and announcements. It is not too late to start collecting emails if you have not yet started. I got 15 sign ups just today and 2% of that 15 could turn into potential buyers. Act quickly and make a plan to start collecting more emails in the next 24-48 hours. 
  • Create a holiday promotional campaign – If you are a small business, then you should be on social media promoting your work. Make sure you have a couple of posts that you can use to promote during the holidays that highlight your specials and most recommended items. Use holiday themes on your images, blogs, and promo materials in order to blend with the season and entice shoppers. Shoppers really love a good deal on products and services, make sure you are offering bundles and deals whenever you can. Boost your Facebook ads, Pinterest ads, and Instagram to reach more people. Keep in mind that you will get more results with your email list but do not neglect social media. 
  • Ensure your website is mobile friendly – You should know this already, but they are still a few bloggers out there that do not have mobile friendly websites. Almost 30% of online shoppers use their phones to browse and shop. If your website is not optimized for mobile responses, you are loosing out my friend! Fix this as soon as possible. If you really want to increase sales during the holiday season, get your website mobile friendly as soon as possible. 
  • Offer discounted shipping during this season – Do you offer physical products to your clients? Consider offering free or discounted shipping to increase sales during the holiday season. This could increase your bottom line tremendously. Email or call your shipping providers and ask if they can do anything for you in terms of rates. Worst case scenario, try to include shipping as part of your bundle. If you are able to get FREE shipping, be sure to mention this and highlight it. 
  • Offer bundle deals – We already mentioned this, but consider partnering up with fellow vendors and offering bundle deals and specials to your clients. How can this benefit you? Let’s say I decide to partner with 3 awesome female entrepreneurs (ideally in your niche but not competitive), and we each have one product we would like to add to the combo. The total value of that combo package is $500.00 and we decide to give it a 15% percent discount. Go ahead and create graphics for this combo that each of the 3 partners will promote on their social media platforms and email their subscribers. This alone will ensure that I reach other clients that I did not already have. If as partner A, I have 1000 email subscribers and 3000 combined social media followers, partner B has 3000 email subscribers and 10,000 combined social media followers and partner C has 10,000 email subscribers and 20,000 combined social media followers. Then I have just made contact with over 14000 email subscribers and 30000 combined social followers that I did not have. Do I see more money here??

One last comment, don’t forget to wish your followers and subscribers a happy holiday! It is the holidays after all! That’s all we have for you today, now go ahead and increase your holiday sales.

Here is my holiday post that is doing extremely well: The perfect gift guide for that awesome girl Boss entrepreneur

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40 Replies to “5 Ways to increase sales during the Holiday Season”

  1. Mimi Rose says: December 10, 2016 at 12:54 pm

    Great tips and ones that I hope to implement next holiday season when I have products to sell. I think focusing on your email list and ensuring your website is mobile friendly are two of the most important ones for sure!

    1. admin says: December 10, 2016 at 3:51 pm

      I am glad you agree Mimi!

  2. Mechell says: December 9, 2016 at 1:30 am

    Great info.. I am definitely going to try some of these tips!

  3. Charlotte says: December 8, 2016 at 9:11 pm

    So many great ideas! Especially love the one about bundles 🙂

  4. Shelly says: December 8, 2016 at 4:21 pm

    These are great ideas! I work at a social media marketing agency, and I think these are great things to keep in mind to recommend to clients during the holidays.

    1. admin says: December 8, 2016 at 4:47 pm

      Absolutely Shelly! Thank you for stopping by!

  5. Daria says: December 8, 2016 at 2:40 pm

    Wonderful ideas! I will be planning early for the holidays next year!Thank you.

    1. admin says: December 8, 2016 at 3:42 pm

      That’s awesome. Definitely write your post early so your SEO start working a lot earlier than the holiday season. It takes a while for an article to rank on Google.

  6. Idriss says: December 8, 2016 at 1:12 pm

    Very good info right here. It’s been a real struggle for me to make money from sales on the blog, but this is heplful thank you

    1. admin says: December 8, 2016 at 3:43 pm

      It does take a while, hopefully you can work on your list all year round and start making sales.

  7. Ashley says: December 8, 2016 at 12:07 pm

    Great ideas. Love it!.

    Thanks for sharing


    1. admin says: December 8, 2016 at 3:48 pm

      Thank you for stopping by Ashley!

  8. Kathryn | Fashionably Frank says: December 8, 2016 at 4:20 am

    These are all fantastic ideas! Esp. the mobile-friendly website. Many people STILL to this day miss out on this concept and it’s truly damaging their business. Thanks for shedding light on these items.

    xo Kathryn

    1. admin says: December 8, 2016 at 3:45 pm

      I still in shock about this. 90% of the population uses mobile, your site needs to work with this. Thanks for your comment.

  9. Bianca says: December 8, 2016 at 12:58 am

    This is great! Who doesn’t want to make more money during the holidays!

    1. admin says: December 8, 2016 at 3:46 pm

      Right! Everyone needs a little more income during the holidays 🙂

  10. Lu Ann @ The Cup of Life says: December 7, 2016 at 11:16 pm

    Great tips here! As a shopper, I definitely find that discounted things during this season will help me decide my purchase.

    1. admin says: December 8, 2016 at 3:47 pm

      Absolutely! Free shipping will encourage you to get a bit more items instead of paying so much for shipping!

  11. Bonnie says: December 7, 2016 at 11:14 pm

    Great tips! I need to work on my email marketing/list again in the near future. I recently moved and since you have to have an address on newsletters, and had to close my PO box where it was, it’s been a bit sticky trying to get it going again.

    1. admin says: December 8, 2016 at 3:50 pm

      Good to know. I didn’t even think about this. When you move you need to switch! Thanks for sharing.

  12. Amanda says: December 7, 2016 at 11:11 pm

    Great tips! Gift guides always help me generate sales.

    Amanda || http://www.fortheloveofglitter.com

    1. admin says: December 8, 2016 at 3:51 pm

      Thats amazing! I have to check out your gift guide!

  13. Alessandra says: December 7, 2016 at 11:01 pm

    This is super helpful. I am going to be running a new years promotion (since my product is coaching and I feel like that is a great NEW YEAR, NEW YOU kind of thing). I think collecting emails is my #1 goal right now. Thanks for your thoughts.

    1. admin says: December 8, 2016 at 3:52 pm

      That’s fantastic, if you can collect as many emails as you can between now and new years, then you will rock it!

  14. Jenny says: December 7, 2016 at 10:49 pm

    Yes to all of these! I offered a Black Friday/Cyber Monday discount for my readers and a few took me up on it so that was exciting.

    1. admin says: December 8, 2016 at 3:54 pm

      That is exciting Jenny! So good to hear about that!

  15. Anna nuttall says: December 7, 2016 at 10:48 pm

    Than kyou for these tips, it always does help any bloggers or seller xx

    1. admin says: December 8, 2016 at 3:55 pm

      I am glad you liked it Anna. Thank you so much!

  16. andrea says: December 7, 2016 at 10:10 pm

    Great list! still trying to work on the mobile friendly:) Wishing a Successful Holiday Season

    1. admin says: December 8, 2016 at 3:56 pm

      If you need any help, please let us know!

  17. Marie says: December 7, 2016 at 3:22 pm

    Definitely pinning this. 🙂 Thanks for the five great ideas.

    1. admin says: December 7, 2016 at 3:25 pm

      Thank you so much Marie!

  18. Julienne says: December 7, 2016 at 2:35 pm

    These are great tips. I’m partial to the email marketing tip, lol, but it works!

    1. admin says: December 7, 2016 at 2:42 pm

      Email marketing is the best kind of marketing :).

  19. Valerie says: December 7, 2016 at 2:34 pm

    Oh these are great ideas. The free shipping is so simple, but I can see how that would a great incentive!

    1. admin says: December 7, 2016 at 2:43 pm

      People love free. If you can give them free where you can that would be amazing!

  20. Sarah says: December 7, 2016 at 2:23 pm

    Great advice! Love the idea for discounting shipping!

    1. admin says: December 7, 2016 at 2:44 pm

      Thank you Sarah! Free shipping is the best over the holidays!

  21. Kristina says: December 7, 2016 at 2:12 pm

    These are all great ideas! I especially love the bundle offer idea! Thanks!

    1. admin says: December 7, 2016 at 2:23 pm

      Thank you for stopping by Kristina 🙂

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