A Guide for Using Facebook Groups for Business
I personally use both my Facebook Page as well as Facebook groups for business to boost my overall business brand. Facebook does have millions of active users on it as a social media platform and there is nothing better than using the platform to grow your online presence.
If you are unsure how to use your Facebook page to grow and drive traffic to your blog this guide will help you more.
However, today we want to focus on how to use Facebook groups for business in the most efficient way to actually grow and widen your brand reach.
This is where Facebook groups come into play. I intended to only use Pinterest, Twitter, and Instagram for building traffic and to interact with my clients, but Facebook Groups has proven to be a great tool.
We also wanted to take the opportunity to let you know that we use Affiliate links on some of our blog posts. This means that we could make a commission if you click on an affiliate link and purchase something. Please check out our full disclaimer and policy page here.
If you want to start using Facebook groups for business we hope this guide will fully direct you on how to go about it well.
Facebook pages have been given a bad rep amount bloggers in the last few years due to the lack of exposure you can get from them.
Many bloggers will tell you not to use or even bother creating a Facebook page.
Don’t get us wrong. You can definitely have a Facebook page as they are great for added exposure and they also help when creating Facebook ads.
Facebook pages can be really hard to tackle and requires a lot of commitment from you in order to see results. Facebook changed it’s algorithm at some point meaning only less than 5 percent of your work was shown to your audience even if they followed your page.
That is why you need to really work on it to see results.
Facebook groups are much easier to tackle and you can see results almost instantly. But you need to understand how to use Facebook groups for business in order to win.
Why should you consider using Facebook Groups for business?
- It’s perfect for connecting with fellow bloggers in your industry
- It’s a great way to find collaboration opportunities with other bloggers
- It’s fantastic for finding work as other bloggers are constantly looking for help
- It has a great support system
- You can make online friends. Blogging can be a lonely world
- It’s my favorite way to promote my content and you can do the same
Why Should You Join Facebook Groups for Business
I have personally learned so much in Facebook groups and I am in multiple groups. I use it as a learning tool, a place to ask questions if I am stuck on something as well as a place to network with like-minded people.
This has helped me expand my brand much faster and further than if I relied on paid ads. If you use these Facebook groups for business then you mean business. I have landed paid work in groups, improved my blog by using groups as well as hired mentors from these groups.
Not only that, I have personally used Facebook groups for business to help other people which have led to paid gigs for business.
Can a business have a Facebook group?
Absolutely! Just like you created a Facebook page for Business you can create a Facebook group for business!
Facebook allows you to create your own private Facebook group. Depending on how you set it up, Facebook members can request to be added as a member to your group.
If you have a business page on Facebook, you can invite members of the page to join your private Facebook group for business.
With this tool in your hand, you can promote your product, services, affiliate links and control how you manage your customers.
How to use Facebook Groups for business to grow your Blog
If you are wondering how to use Facebook groups for business to grow your business, or how you can get more traffic from it and even better, clients? We are here to show you how you can do that and use this social media platform in the most authentic way.
You can also use Facebook groups to market your online business and brand and in the long run, start to make money and here is how:
Read and respect the rules of the Facebook group:
Every Facebook group for business has a set of rules and regulations they have put in place in order to run it efficiently. You might find that some of the groups are strictly for promotion and others require you to participate and show your expertise.
Don’t get yourself kicked out of the group by not following these rules. Before posting a comment, question or a link be sure to quickly read the rules to ensure you are on the right track. Join our Facebook Group!
Use the groups to show your expertise:
Don’t join Facebook groups only for the sake of promoting yourself and your business. This looks spammy and is not classy.
People in some of these Facebook groups are constantly asking questions and needing help. If you can help in any way, be sure to write something useful. If a link is absolutely necessary (such as a step by step tutorial), then you can add it.
Don’t make it spammy by just throwing your link out there. Solve the problem and then suggest they check your link for instructions or examples.
For example, the Simple Pin is an amazing Facebook group full of amazing Pinterest things to know.
“Blogging like we mean it“, is another amazing group that I use daily. It’s definitely a Facebook group dedicated to bloggers and I have learned so much from this group.
If you join them, be sure to go through every question, comment, and answers as you will get everything you need.
Use promo threads or prompts
This is where you can really promote your latest blog posts, course, FR, EBIE and anything you want to send traffic too.
Use these threads to your advantage as much as you can. Don’t just drop your link, tell your readers what the link is all about.
Make it irresistible! For example: “New blog, learn how to grow your blog with this simple tool I use every day. It has helped gain 50 new email subscribers daily! More details on the blog: (link)!”
Remember to go through the threads and see what your other blogger friends have shared and comment on the blogs where necessary.
Give it a share as well. If they are helping you, you should help them right back.
Use the Facebook groups for business to find long-term opportunities
As we mentioned earlier, Facebook groups are a fantastic way to make friends, network and to find clients. Don’t assume that the only thing you can do is to promote your blog or brand.
Use this opportunity to find guest bloggers for your blog and offer to contribute as well. This will help with your SEO in the long run and grow your traffic.
Pay attention to posts that people require help with.
Some bloggers might be looking for services such as for a VA or help with social media. If you offer these services you should respond. They are so many opportunities to find work in Facebook groups for business, as they were created to help you.
Use Facebook groups for business to learn
If you are new to blogging or are just starting out, this is a great opportunity to learn.
They are many bloggers that are constantly asking for help and you can learn from what others are suggesting and sharing. Definitely take information that will help you.
The groups also offer so many amazing tips you can implement for your own business to help grow it.
Our suggestion to you is to use this opportunity to learn, ask and help where you can.
Before you ask a question make sure the question has not already been asked. You can do this by using the search feature to find threads.
Look for the “Search this group” tab near the very top of the page and type in keywords to search what you are looking for. This way you can see all the posts that people might have asked in the past, including the answers.
TIPS FOR FACEBOOK USERS
If you choose to join any of the Facebook groups, please participate in the threads. The bloggers that created these groups did so to help you in the long run. Don’t join and not participate.
When someone asks a question be sure to give your honest feedback on the topic if you know it. If someone asks for your help in sharing their work, please take 2 minutes to do just that.
At the end of the day, you would want the same thing. You want people to comment on your work, share your work and purchase your products. But you have to give in order to get!
We went as far as listing 10 Facebook groups you can join today! Participate more in sharing threads and more on learning and helping threads.
Did you enjoy our tips on how to use Facebook groups for business? Find more blogging tips here.
How to use Facebook Groups for business
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